LP Riel — Creative Director https://lpriel.com LP Riel — Creative Director Thu, 05 Dec 2024 23:20:17 +0000 https://lpriel.com en Homepage https://lpriel.com/Homepage Wed, 30 Oct 2024 20:21:43 +0000 LP Riel — Creative Director https://lpriel.com/Homepage *Apple* Social Content https://lpriel.com/Apple-Social-Content Thu, 05 Dec 2024 23:20:17 +0000 LP Riel — Creative Director https://lpriel.com/Apple-Social-Content  Pay Can I? Showing the endless ways people can use Apple Pay. People have a lot of questions about Apple Pay. So we got creators (and the most famous person in the entire world) to answer them. Lirian Santos MacFarlane Bros Monique Yvonne Jones Zach Woods  One Family Style Six subscriptions. One plan. For every kind of family. We cast four creator families, each with their own style and vibe, to show how they enjoy and share all the subscriptions included in Apple One. The Boyds The McFarlands The Woods The Liangs &nbsp;  Arcade Hello Kitty Snapchat Lens The first-ever filter that can only be unlocked by friendship. To celebrate International Friendship Day, we built a Snapchat AR lens for Hello Kitty Island Adventure that only works when a friend is with you (human or furry). <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/643bf6a67152b14973cda596ed1d627a0a57d8cdf409175da3a25663fa79ad8b/Untitled-8.png" data-mid="222965833" border="0" data-no-zoom src="https://freight.cargo.site/w/720/i/643bf6a67152b14973cda596ed1d627a0a57d8cdf409175da3a25663fa79ad8b/Untitled-8.png" /> Snapcode Solo experience Friend experience World experience Press: ︎ Little Black Book ︎ Campaign Brief ︎ Shots Agency:Apple Role:Creative Director *Instagram* Somos Limitless https://lpriel.com/Instagram-Somos-Limitless Wed, 30 Oct 2024 20:21:44 +0000 LP Riel — Creative Director https://lpriel.com/Instagram-Somos-Limitless Instagram Somos Limitless Celebrating Hispanic Heritage Month with a genre-defying banger. We brought together six rising Latin artists (each with a totally different sound, style, and identity) to create an original song and video. The result is "Somos Limitless," a joyful anthem about the joy of showing up authentically and embracing a multicultural identity. From the lyrics to the track (produced by the iconic Sky Rompiendo) to the styling and the video shot in Miami and directed by Kristian Mercado, every element was created collaboratively by the artists themselves. The campaign resonated far beyond the platform, earning coverage on Remezcla, Mitu, HOLA!, and iHeart, and racking up 20M+ views and 55M media impressions. Song/Music Video <img width="928" height="1152" width_o="928" height_o="1152" data-src="https://freight.cargo.site/t/original/i/f207e759b62eb7c0c54f09fa0f114f79dd85194e3ca6d6e05e1fda2581c3c3a7/cinematic-enhancement.png" data-mid="248926391" border="0" alt="Melania Luisa" data-caption="Melania Luisa" src="https://freight.cargo.site/w/928/i/f207e759b62eb7c0c54f09fa0f114f79dd85194e3ca6d6e05e1fda2581c3c3a7/cinematic-enhancement.png" /> <img width="928" height="1152" width_o="928" height_o="1152" data-src="https://freight.cargo.site/t/original/i/2f157bad4d8bdfc33daa19f7e7cf175825a97c78156e876c57ef56ced203a8ea/guayana-retrouch.png" data-mid="248910922" border="0" alt="Guaynaa" data-caption="Guaynaa" src="https://freight.cargo.site/w/928/i/2f157bad4d8bdfc33daa19f7e7cf175825a97c78156e876c57ef56ced203a8ea/guayana-retrouch.png" /> <img width="928" height="1152" width_o="928" height_o="1152" data-src="https://freight.cargo.site/t/original/i/03d9ed3bd535b3423a1c2e4989d75a4f3573b9c96f1713c4fea5eedb118e787c/mariah_retouched.png" data-mid="248910939" border="0" alt="Mariah Angeliq" data-caption="Mariah Angeliq" src="https://freight.cargo.site/w/928/i/03d9ed3bd535b3423a1c2e4989d75a4f3573b9c96f1713c4fea5eedb118e787c/mariah_retouched.png" /> <img width="928" height="1152" width_o="928" height_o="1152" data-src="https://freight.cargo.site/t/original/i/b41578e97f940baf0dfd1ea8ae611a15b2ec375c8796c4c9665ac6e0bd15972a/new-project-27.png" data-mid="248924402" border="0" alt="Elisama" data-caption="Elisama" src="https://freight.cargo.site/w/928/i/b41578e97f940baf0dfd1ea8ae611a15b2ec375c8796c4c9665ac6e0bd15972a/new-project-27.png" /> <img width="928" height="1152" width_o="928" height_o="1152" data-src="https://freight.cargo.site/t/original/i/d50c659bc9b5c48d447cd148af2c2fb553d985d4fbd90b7b29c1dc4f12aa6b92/matching-video-colors-4.png" data-mid="248924362" border="0" alt="Adriel Favela" data-caption="Adriel Favela" src="https://freight.cargo.site/w/928/i/d50c659bc9b5c48d447cd148af2c2fb553d985d4fbd90b7b29c1dc4f12aa6b92/matching-video-colors-4.png" /> <img width="928" height="1152" width_o="928" height_o="1152" data-src="https://freight.cargo.site/t/original/i/f9df60ed4774c89f41228e25e821f3ad3b9e9c3b0d3c967dc7326e4b5bca5ebd/esteman_retouch.png" data-mid="248920934" border="0" alt="Esteman" data-caption="Esteman" src="https://freight.cargo.site/w/928/i/f9df60ed4774c89f41228e25e821f3ad3b9e9c3b0d3c967dc7326e4b5bca5ebd/esteman_retouch.png" /> Ads/Teasers IG Reels Remixes We then invited creators to jump on the track using the newly released Remix feature on Instagram. @louiemcfly @esty @babiboibitch @originalsosa @itsniabitchh @3lkiller @sowalanis @crizoulex &nbsp; Press: ︎ Remezcla ︎ Mitú ︎ Hola! ︎ iHeart Agency:MetaDirector:Kristian MercadoTeam:Dan Alvarez, Enrique Mosqueda, Willie Ip *Messenger* That Close https://lpriel.com/Messenger-That-Close Wed, 30 Oct 2024 20:21:48 +0000 LP Riel — Creative Director https://lpriel.com/Messenger-That-Close Messenger That Close The first-ever brand campaign for Messenger. Closeness isn't where we are, it's how we feel. And in a world full of things that keep us apart, Messenger can make us feel together, even when we can't be together. So instead of telling people what closeness is, we decided to show them what it feels like. The campaign exceeded delivery goals across all channels, surpassing 4 billion impressions. Laundrooftop Bathbreakroom Libredroom Awards: ︎︎ The Shorty Awards (Use of Facebook) Press: ︎ Adweek Agency:Meta Director: Daniel Askill Team:Dan Alvarez, Sharon Kaye, Tom Francesconi, Mustafa Ulker, Andy Hekimian, Josh George *Spotify* Twenty Øne Piløts 'Banditø' https://lpriel.com/Spotify-Twenty-One-Pilots-Bandito Wed, 30 Oct 2024 20:21:49 +0000 LP Riel — Creative Director https://lpriel.com/Spotify-Twenty-One-Pilots-Bandito Spotify&nbsp;Twenty Øne Piløts ‘Bandito’ An immersive world built for one of the most dedicated fanbases. Twenty Øne Piløts' album Trench centers on a dystopian city called Dema, where a contrarian group known as the Banditøs fight for freedom. To bring that world to life, we partnered with the band to create an immersive music video experience for "Banditø" — letting fans escape Dema and explore Trench for themselves. The experience recreated scenes from the band's music videos, with hidden portals, flashbacks, and five secret content pieces explaining the meaning behind the band's symbols. Over 500,000 unique visitors explored it in the first week, averaging four minutes per session. ︎︎ More details <img width="1942" height="832" width_o="1942" height_o="832" data-src="https://freight.cargo.site/t/original/i/e58bb2de0c3fcbd49947dc5f8c4d5580c796b80dbae3adfa4a6e86c461820b46/1_yTibuYOH9NFRtshXVW5KuQ.jpeg" data-mid="220647077" border="0" src="https://freight.cargo.site/w/1000/i/e58bb2de0c3fcbd49947dc5f8c4d5580c796b80dbae3adfa4a6e86c461820b46/1_yTibuYOH9NFRtshXVW5KuQ.jpeg" /> <img width="1942" height="832" width_o="1942" height_o="832" data-src="https://freight.cargo.site/t/original/i/5fc5b592aa0d5bd6fbae88fd17961ce069b6be96b802bbc631a47f400b1d7ac4/1_9nITqsgL5aeJKuBBswbK8A.jpeg" data-mid="220647075" border="0" src="https://freight.cargo.site/w/1000/i/5fc5b592aa0d5bd6fbae88fd17961ce069b6be96b802bbc631a47f400b1d7ac4/1_9nITqsgL5aeJKuBBswbK8A.jpeg" /> <img width="1942" height="832" width_o="1942" height_o="832" data-src="https://freight.cargo.site/t/original/i/97fe2c4d44e064212d083371e8aa38c5202a59171b0ad7c7bd05cf4baf1ac44b/1_rci2XaK77YZbeWp0W2BTsw.jpeg" data-mid="220647072" border="0" src="https://freight.cargo.site/w/1000/i/97fe2c4d44e064212d083371e8aa38c5202a59171b0ad7c7bd05cf4baf1ac44b/1_rci2XaK77YZbeWp0W2BTsw.jpeg" /> <img width="1942" height="832" width_o="1942" height_o="832" data-src="https://freight.cargo.site/t/original/i/33a302f6d19c5602b883287b6822fd9fd17e9da7b6a9e2f42e4c859bef73ce09/1_pTOJubwEPv3H5llSYF-z4Q.jpeg" data-mid="220647070" border="0" src="https://freight.cargo.site/w/1000/i/33a302f6d19c5602b883287b6822fd9fd17e9da7b6a9e2f42e4c859bef73ce09/1_pTOJubwEPv3H5llSYF-z4Q.jpeg" /> <img width="2600" height="1114" width_o="2600" height_o="1114" data-src="https://freight.cargo.site/t/original/i/f26314e1393a365b37a0e811ca6560c95fcfb9115a9fe8649c0209c5dfc3f7b1/1_BNzUd91G3bc9vqBNWaDHXg.jpeg" data-mid="220647082" border="0" src="https://freight.cargo.site/w/1000/i/f26314e1393a365b37a0e811ca6560c95fcfb9115a9fe8649c0209c5dfc3f7b1/1_BNzUd91G3bc9vqBNWaDHXg.jpeg" /> <img width="2600" height="1114" width_o="2600" height_o="1114" data-src="https://freight.cargo.site/t/original/i/115d692cc328b016eee82cc1e367d578deb3756df539d6a56fd876ca6b590102/1_fEhV4eim1wFOlavMkqPliw.jpeg" data-mid="220647084" border="0" src="https://freight.cargo.site/w/1000/i/115d692cc328b016eee82cc1e367d578deb3756df539d6a56fd876ca6b590102/1_fEhV4eim1wFOlavMkqPliw.jpeg" /> <img width="2600" height="1114" width_o="2600" height_o="1114" data-src="https://freight.cargo.site/t/original/i/b9826dfd0d479431221fbed20b290e9ab67c5ae51381b5a168b9d93548691305/1_NHdgOAzd6TvJvEWe2juzJA.jpeg" data-mid="220647079" border="0" src="https://freight.cargo.site/w/1000/i/b9826dfd0d479431221fbed20b290e9ab67c5ae51381b5a168b9d93548691305/1_NHdgOAzd6TvJvEWe2juzJA.jpeg" /> <img width="1942" height="832" width_o="1942" height_o="832" data-src="https://freight.cargo.site/t/original/i/1b42eb112f08c1ee50ddec5ec20463356d60550c9958c9fdc1af225682c52e0b/1_DC69ScN0wNOwV7VSKuXeDg.jpeg" data-mid="220647087" border="0" src="https://freight.cargo.site/w/1000/i/1b42eb112f08c1ee50ddec5ec20463356d60550c9958c9fdc1af225682c52e0b/1_DC69ScN0wNOwV7VSKuXeDg.jpeg" /> <img width="2400" height="1029" width_o="2400" height_o="1029" data-src="https://freight.cargo.site/t/original/i/53a16bb799e8c3e6f056caab3f577096a0b36c9b66155447d77d2146ebdeb2bf/1_mX1rnhB2r7RCdteqW1830Q.jpeg" data-mid="220647089" border="0" src="https://freight.cargo.site/w/1000/i/53a16bb799e8c3e6f056caab3f577096a0b36c9b66155447d77d2146ebdeb2bf/1_mX1rnhB2r7RCdteqW1830Q.jpeg" /> <img width="1942" height="832" width_o="1942" height_o="832" data-src="https://freight.cargo.site/t/original/i/9b337873ba34a8d0bdb9f4e7549f9eabe756fbbea8dbe047653bdc2963222d3d/1_1SvLvp8rV4N_OpcTEd6BJw.jpeg" data-mid="220647091" border="0" src="https://freight.cargo.site/w/1000/i/9b337873ba34a8d0bdb9f4e7549f9eabe756fbbea8dbe047653bdc2963222d3d/1_1SvLvp8rV4N_OpcTEd6BJw.jpeg" /> Awards: ︎︎ FWA Site of the Day/Month ︎︎ Awwwards Site of the Day/Month ︎︎ Webby Awards People’s Voice ︎︎ One Show Interactive &amp; Online MeritPress: ︎︎ Billboard ︎︎ AltPress ︎︎ Kerrang Agency:Spotify Role:Creative Director Production Agency: RESN Team:Mark Pytlik, Jill Menor, Bruno Luglio, Alex Reinoso, Will Oswin *Sprite* That's the Mix https://lpriel.com/Sprite-That-s-the-Mix Wed, 30 Oct 2024 20:21:52 +0000 LP Riel — Creative Director https://lpriel.com/Sprite-That-s-the-Mix Sprite That’s the Mix Turning a McDonald's soda launch into a cultural moment. To launch MIX by Sprite Tropic Berry, a new flavor exclusive to McDonald's, we dropped a track and music video with KYLE, a capsule collection with Joe Freshgoods and threw a surprise concert in Los Angeles. The drink and collection dropped simultaneously at McDonald's locations in Atlanta, Chicago, Los Angeles and New York with people lining up around the block. Over 1 billion impressions. No traditional media spend.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/116425fd9088c1587a6dd1113818c3036797964c34195f0b174061f2ea8d2f7a/spritecoverbook.jpg" data-mid="220647179" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/116425fd9088c1587a6dd1113818c3036797964c34195f0b174061f2ea8d2f7a/spritecoverbook.jpg" /> <img width="1530" height="890" width_o="1530" height_o="890" data-src="https://freight.cargo.site/t/original/i/e9efea30c2d80b489dc37ffd8b2d881dbf8da8950f247394caa72f65f073c101/sprite_ttm_spotify.png" data-mid="221196514" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e9efea30c2d80b489dc37ffd8b2d881dbf8da8950f247394caa72f65f073c101/sprite_ttm_spotify.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3cfdc1e08513b03ee37994e0101b08f4845b66c590173bf449b101f725add8b4/sprite_longsleeve_front.png" 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data-src="https://freight.cargo.site/t/original/i/184b4b309e28f763b46f9064d37163253a8c553e825e988e3ff75ffecf040770/Sprite_McDonalds_1.jpg" data-mid="220647159" border="0" src="https://freight.cargo.site/w/1000/i/184b4b309e28f763b46f9064d37163253a8c553e825e988e3ff75ffecf040770/Sprite_McDonalds_1.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cb6cfd01a00bed4ebfe1fd92aa7b9644cad2e7c937faefa3afb2c92671b613d9/Sprite_McDonalds_3.jpg" data-mid="220647154" border="0" src="https://freight.cargo.site/w/1000/i/cb6cfd01a00bed4ebfe1fd92aa7b9644cad2e7c937faefa3afb2c92671b613d9/Sprite_McDonalds_3.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/441cab1528beb87ccfcdc585a0852d7601e099d365daed19edaeb9ada8b56a83/Sprite_McDonalds_8.jpg" data-mid="220647143" border="0" 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data-src="https://freight.cargo.site/t/original/i/2a6340de6a9c9816989b50099666c9cb09dca55e41ca93808c46ec4d663a2399/JOE_FRESH_SPRITE_MD_2.jpeg" data-mid="220647161" border="0" src="https://freight.cargo.site/w/1000/i/2a6340de6a9c9816989b50099666c9cb09dca55e41ca93808c46ec4d663a2399/JOE_FRESH_SPRITE_MD_2.jpeg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/a7f4b3aae60a28c6555faa77dbb4f18dbe214faee888e92d5801f902bacc3fc2/221A0246.jpg" data-mid="220647175" border="0" src="https://freight.cargo.site/w/1000/i/a7f4b3aae60a28c6555faa77dbb4f18dbe214faee888e92d5801f902bacc3fc2/221A0246.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/457265e82e9f4099257899d816ff67a33e011e7c51fcdd24864c6912bbd37aab/221A0230.jpg" data-mid="220647177" border="0" src="https://freight.cargo.site/w/1000/i/457265e82e9f4099257899d816ff67a33e011e7c51fcdd24864c6912bbd37aab/221A0230.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/b48a6b5288b9fcde5d7ca3f67a9813cd0a59d67cf67264730458b2342d264c5c/sprite_packaging2v3.jpg" data-mid="220647220" border="0" src="https://freight.cargo.site/w/1000/i/b48a6b5288b9fcde5d7ca3f67a9813cd0a59d67cf67264730458b2342d264c5c/sprite_packaging2v3.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/c8940352b846eb94d28b3df5aec50f495a315d55647e01ca17be0393d3999273/sprite_packaging1v3.jpg" data-mid="220647225" border="0" src="https://freight.cargo.site/w/1000/i/c8940352b846eb94d28b3df5aec50f495a315d55647e01ca17be0393d3999273/sprite_packaging1v3.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/88751c047e2d49e0975e2b26f9fd213e8c235407c6852f44810992727fadbfe1/sprite_packaging3.jpg" data-mid="220647222" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/88751c047e2d49e0975e2b26f9fd213e8c235407c6852f44810992727fadbfe1/sprite_packaging3.jpg" /> Press: ︎ 2DopeBoyz ︎ Adweek ︎ AllHipHop ︎ DesignTAXI ︎ GQ Magazine ︎ Highsnobiety ︎ Los Angeles Times ︎ The Source Agency:The FADER/CornerstoneRole:Creative Director Director: Morgan Harary Team:Trevor Eld, Steve Caputo, Jill Menor, Courtney Kuhlman, Tommy Korad *Spotify* Films & Experiential https://lpriel.com/Spotify-Films-Experiential Wed, 30 Oct 2024 20:21:57 +0000 LP Riel — Creative Director https://lpriel.com/Spotify-Films-Experiential Spotify Films &amp; Experiential Promoting album releases from short films to live events. A selection of original films and activations created to support album launches at Spotify, spanning James Blake, Jenny Lewis, Billie Eilish, Flying Lotus, Anderson .Paak. and Khalid. Each project reflects a different genre, audience, and creative approach — from intimate short films to fan-first Iive events. James Blake ‘Assume Form’ Short Film Director:&nbsp;Babak Khoshnoud (Yours Truly) Jenny Lewis ‘On The Line’ Promo Video Director:&nbsp;Andy Bruntel (Ways &amp; Means) <img width="288" height="480" width_o="288" height_o="480" data-src="https://freight.cargo.site/t/original/i/84f493c5786184d2ba28bf6d67b0447fa0a0f09f1cc2d5a0227a75ad650d1e6b/jenny_redbull.gif" data-mid="220647244" border="0" src="https://freight.cargo.site/w/288/i/84f493c5786184d2ba28bf6d67b0447fa0a0f09f1cc2d5a0227a75ad650d1e6b/jenny_redbull.gif" /> <img width="288" height="480" width_o="288" height_o="480" data-src="https://freight.cargo.site/t/original/i/4e80c7c2005fb6e83eaea1eec3070de30f79ea1d583c2ce13c04f7e64c5dce6e/jenny_hollywoodlawn.gif" data-mid="220647249" border="0" src="https://freight.cargo.site/w/288/i/4e80c7c2005fb6e83eaea1eec3070de30f79ea1d583c2ce13c04f7e64c5dce6e/jenny_hollywoodlawn.gif" /> <img width="288" height="480" width_o="288" height_o="480" data-src="https://freight.cargo.site/t/original/i/7a5420be007af05958a215ef2c76bcbe8954aaddff1ae1c215d3ffd47961ad56/jenny_ontheline.gif" data-mid="220647254" border="0" src="https://freight.cargo.site/w/288/i/7a5420be007af05958a215ef2c76bcbe8954aaddff1ae1c215d3ffd47961ad56/jenny_ontheline.gif" /> <img width="288" height="480" width_o="288" height_o="480" data-src="https://freight.cargo.site/t/original/i/cf91a1257136ed9afa332472127f8ae963a85b000ead526be986c28e0d990099/jenny_littlewhitedove.gif" data-mid="220647251" border="0" src="https://freight.cargo.site/w/288/i/cf91a1257136ed9afa332472127f8ae963a85b000ead526be986c28e0d990099/jenny_littlewhitedove.gif" /> <img width="288" height="480" width_o="288" height_o="480" data-src="https://freight.cargo.site/t/original/i/0d2478702a550ac20e044ebf525bfcffd79d7cfda400ebca5a4c26f1809beb1d/jenny_wastedyouth.gif" data-mid="220647256" border="0" src="https://freight.cargo.site/w/288/i/0d2478702a550ac20e044ebf525bfcffd79d7cfda400ebca5a4c26f1809beb1d/jenny_wastedyouth.gif" /> <img width="288" height="480" width_o="288" height_o="480" data-src="https://freight.cargo.site/t/original/i/af198edd2ba061a13fbdb51098fc29997354e522a9f6507c1a3e2ee0784274ac/jenny_headunderwater.gif" data-mid="220647246" border="0" src="https://freight.cargo.site/w/288/i/af198edd2ba061a13fbdb51098fc29997354e522a9f6507c1a3e2ee0784274ac/jenny_headunderwater.gif" /> Flying Lotus ‘Flamagra’ Art Installation Directors:&nbsp;Thomas Davis &amp; M I C H (UNIT9) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/60fabc1691570e0518357ac9af883b048027b7522805ede3d472c033c89268c5/spotify-flamagra-installation-5-24-2019-0012.jpeg" data-mid="220647287" border="0" src="https://freight.cargo.site/w/1000/i/60fabc1691570e0518357ac9af883b048027b7522805ede3d472c033c89268c5/spotify-flamagra-installation-5-24-2019-0012.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de19d63ca96024bd6f8924eaea6751f4210c594221f293ee576a6667e1b5de06/spotify-flamagra-installation-5-24-2019-1920-0028.jpeg" data-mid="220647285" border="0" src="https://freight.cargo.site/w/1000/i/de19d63ca96024bd6f8924eaea6751f4210c594221f293ee576a6667e1b5de06/spotify-flamagra-installation-5-24-2019-1920-0028.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91787c5f3a7f6e8239cfe6425647fa1f860a49fb5b66076885a4564cc8a439f7/spotify-flamagra-installation-5-24-2019-1920-0056.jpeg" data-mid="220647282" border="0" src="https://freight.cargo.site/w/1000/i/91787c5f3a7f6e8239cfe6425647fa1f860a49fb5b66076885a4564cc8a439f7/spotify-flamagra-installation-5-24-2019-1920-0056.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c2c9a721ce49712b1f3f352db2cf8c717a6c681f93596a4c4358dc97be059fd/spotify-flamagra-installation-5-24-2019-1920-0187.jpeg" data-mid="220647275" border="0" src="https://freight.cargo.site/w/1000/i/0c2c9a721ce49712b1f3f352db2cf8c717a6c681f93596a4c4358dc97be059fd/spotify-flamagra-installation-5-24-2019-1920-0187.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0320a3250f1f46d3ae85a1926fee95c2e77533c49614964273244dea8b5b1932/FlamagraStore.jpeg" data-mid="220647277" border="0" src="https://freight.cargo.site/w/1000/i/0320a3250f1f46d3ae85a1926fee95c2e77533c49614964273244dea8b5b1932/FlamagraStore.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c6104c5d9c36a8a3bed6f3a0e2b5847e28c4d6c2482993cff921da94358ebe42/spotify-flamagra-installation-5-24-2019-1920-0250.jpeg" data-mid="220647280" border="0" src="https://freight.cargo.site/w/1000/i/c6104c5d9c36a8a3bed6f3a0e2b5847e28c4d6c2482993cff921da94358ebe42/spotify-flamagra-installation-5-24-2019-1920-0250.jpeg" /> Billie Eilish ‘WWAFA, WDWG?’ Immersive Experience Director:&nbsp;Atif Ateeq (HAPPYMONDAY) <img width="2676" height="1466" width_o="2676" height_o="1466" data-src="https://freight.cargo.site/t/original/i/a0efff9a582fdad9b67225f5361525462e6ffe19cba9e98912cd72233dc1072f/pasted-image-18752.png" data-mid="220647259" border="0" src="https://freight.cargo.site/w/1000/i/a0efff9a582fdad9b67225f5361525462e6ffe19cba9e98912cd72233dc1072f/pasted-image-18752.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/397e57421c95e68c1a80f264a8db901f9ad483899e1d656b9b260ded1b121786/Bedroom2.jpeg" data-mid="220647264" border="0" src="https://freight.cargo.site/w/1000/i/397e57421c95e68c1a80f264a8db901f9ad483899e1d656b9b260ded1b121786/Bedroom2.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2198b638dc84edd31b5d61ed7b1acaffd8e58c91a89f00d2ccb85b82f0000d48/bedsss.jpeg" data-mid="220647266" border="0" src="https://freight.cargo.site/w/1000/i/2198b638dc84edd31b5d61ed7b1acaffd8e58c91a89f00d2ccb85b82f0000d48/bedsss.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1ef2dafdd39e3f694e183c8d5d1770e3672c9a1d66235e1bbecf17d5ff4c3f48/Fire.jpeg" data-mid="220647268" border="0" src="https://freight.cargo.site/w/1000/i/1ef2dafdd39e3f694e183c8d5d1770e3672c9a1d66235e1bbecf17d5ff4c3f48/Fire.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cfa45a1c9beb6934bc5ac79ee3d51a841567d5280bedb38341a81bbf1e32cf62/Spiders.jpeg" data-mid="220647270" border="0" src="https://freight.cargo.site/w/1000/i/cfa45a1c9beb6934bc5ac79ee3d51a841567d5280bedb38341a81bbf1e32cf62/Spiders.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/05f1a161f06b84cb0ee979afe5fbfabecd3ccaa2ea5d3f445d51d8a480899ea6/pups.jpeg" data-mid="220647261" border="0" src="https://freight.cargo.site/w/1000/i/05f1a161f06b84cb0ee979afe5fbfabecd3ccaa2ea5d3f445d51d8a480899ea6/pups.jpeg" /> Anderson .Paak ‘Ventura’ Short Film Director:&nbsp;Andrew Litten (Voyager) Khalid ‘Free Spirit’ Live Show Director:&nbsp;Adán Langbaum Agency:SpotifyRole:Creative Director *Instagram* Be A Friend Like You https://lpriel.com/Instagram-Be-A-Friend-Like-You Wed, 30 Oct 2024 20:22:03 +0000 LP Riel — Creative Director https://lpriel.com/Instagram-Be-A-Friend-Like-You Instagram Be A Friend Like You Helping teens be as good a friend to themselves as they are to others. Instead of explaining what Instagram's well-being tools do, we showed teens what it feels like to use them. The campaign introduced Instagram's suite of well-being tools (including muting accounts, hiding like counts and blocking ) as empowered acts of self-care, not signs of weakness.Giving teens the power to curate their experience on the platform so it's more positive, more inspiring, and more them. Hide Comments Hide Like Counts Mute Accounts Share To Close Friends Agency: Meta Director: Jack Begert Team: Dan Alvarez, Maud Deitch, Erica Fahr Campbell, Johannes Leonardo *Spotify* Bad Bunny 'Ask El Ojo' https://lpriel.com/Spotify-Bad-Bunny-Ask-El-Ojo Wed, 30 Oct 2024 20:22:00 +0000 LP Riel — Creative Director https://lpriel.com/Spotify-Bad-Bunny-Ask-El-Ojo Spotify Bad Bunny ‘Ask El Ojo’ Bringing Bad Bunny’s all-seeing eye to life. Bad Bunny's third eye became one of his most iconic fashion moments. So to celebrate the launch of his debut album X 100pre on Spotify, we made it real. El Ojo, an interactive oracle built around the album, lets fans ask Bad Bunny's all-seeing eye any question and see what wisdom it has for you. Bilingual in English, Spanish, and Spanglish, it was as eccentric and charming as Bad Bunny himself. (website offline) <img width="441" height="898" width_o="441" height_o="898" data-src="https://freight.cargo.site/t/original/i/b11a80c91c1edcde50d14923dbe5adb12c01ae49f5259370fb6a412c86c2b9d8/bb_phone1.png" data-mid="221198990" border="0" src="https://freight.cargo.site/w/441/i/b11a80c91c1edcde50d14923dbe5adb12c01ae49f5259370fb6a412c86c2b9d8/bb_phone1.png" /> <img width="440" height="898" width_o="440" height_o="898" data-src="https://freight.cargo.site/t/original/i/aa32a0c16d1f70fa2916e936866185e90aa578688149a23d1ff490c352621e82/kaleidoscope_motionphone1c.gif" data-mid="221250761" border="0" src="https://freight.cargo.site/w/440/i/aa32a0c16d1f70fa2916e936866185e90aa578688149a23d1ff490c352621e82/kaleidoscope_motionphone1c.gif" /> <img width="441" height="898" width_o="441" height_o="898" data-src="https://freight.cargo.site/t/original/i/d93d3067bd3377c4de305642081e34fb26b33c24bef70bd57e0b55588009ecab/bb_phone3.png" data-mid="221198987" border="0" src="https://freight.cargo.site/w/441/i/d93d3067bd3377c4de305642081e34fb26b33c24bef70bd57e0b55588009ecab/bb_phone3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7c053ee7a3f8753124a8c157554854b0efb31064c7c6c3ebc0351b324ebe1db1/bbanswer_3.jpg" data-mid="220647311" border="0" src="https://freight.cargo.site/w/1000/i/7c053ee7a3f8753124a8c157554854b0efb31064c7c6c3ebc0351b324ebe1db1/bbanswer_3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ca02b8cca6f896283872e6a15ccca62e7c7e473419dc033217da5f01739666ae/bbanswer_1.jpg" data-mid="220647315" border="0" src="https://freight.cargo.site/w/1000/i/ca02b8cca6f896283872e6a15ccca62e7c7e473419dc033217da5f01739666ae/bbanswer_1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3cb77eb1f5fc261a4aeadf58ad594a4e6a196e9180e432f3b83ff34cbb2b988b/bbanswer_2.jpg" data-mid="220647313" border="0" src="https://freight.cargo.site/w/1000/i/3cb77eb1f5fc261a4aeadf58ad594a4e6a196e9180e432f3b83ff34cbb2b988b/bbanswer_2.jpg" /> Press: ︎ The FADER Agency:Spotify Role:Creative DirectorProduction Agency: Media.MonksTeam:Shannon Ross, Kenia Perez, Will Oswin *OWL* This Is Your League https://lpriel.com/OWL-This-Is-Your-League Wed, 30 Oct 2024 20:22:01 +0000 LP Riel — Creative Director https://lpriel.com/OWL-This-Is-Your-League Overwatch League This Is Your League Launching a new esports league with one gamer's rise to glory. To announce the Overwatch League at Blizzcon, we took viewers on a journey to the top using a simple gamertag and a little help from a world-class champion. The film marked the launch of Blizzard's first major global professional esports league — a world-class sports ecosystem open to any player, anywhere, with the ambition to become the premier stage for competitive Overwatch. Art Direction Samples <img width="1728" height="2401" width_o="1728" height_o="2401" data-src="https://freight.cargo.site/t/original/i/457c28a61b1171ec7031bd88a8f248b4b116dff8370f0b07965d20aa440e7b1a/poster4.jpg" data-mid="220647343" border="0" alt="Krusher99 poster" data-caption="Krusher99 poster" src="https://freight.cargo.site/w/1000/i/457c28a61b1171ec7031bd88a8f248b4b116dff8370f0b07965d20aa440e7b1a/poster4.jpg" /> <img width="8044" height="4884" width_o="8044" height_o="4884" data-src="https://freight.cargo.site/t/original/i/e29af197ca36a33decb56e3e4771f42861b7280eb396530cdf101c2341afd3dd/OWL_jersey_LA_1.jpg" data-mid="220647341" border="0" alt="Team jerseys" data-caption="Team jerseys" src="https://freight.cargo.site/w/1000/i/e29af197ca36a33decb56e3e4771f42861b7280eb396530cdf101c2341afd3dd/OWL_jersey_LA_1.jpg" /> <img width="867" height="527" width_o="867" height_o="527" data-src="https://freight.cargo.site/t/original/i/e85bf393e6652e323cbc1995ae91fb3923f42cfbbf0464a7c62620fa93f6ab5f/serenajacket.jpg" data-mid="220647348" border="0" alt="Serena's jacket" data-caption="Serena's jacket" src="https://freight.cargo.site/w/867/i/e85bf393e6652e323cbc1995ae91fb3923f42cfbbf0464a7c62620fa93f6ab5f/serenajacket.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a9305502673ffd96995bbd9c167fc92b4846bc7acbdf8c43b3e64dfdbeaa8db/eSportsUI2a.jpg" data-mid="220647334" border="0" alt="eSports UI" data-caption="eSports UI" src="https://freight.cargo.site/w/1000/i/1a9305502673ffd96995bbd9c167fc92b4846bc7acbdf8c43b3e64dfdbeaa8db/eSportsUI2a.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ecbd726a7e67a764fc2c74406e9fdd3ceeabe299fb0c3ba35e526fa6b9cadb6d/leaderboard.jpg" data-mid="220647338" border="0" alt="Leaderboard" data-caption="Leaderboard" src="https://freight.cargo.site/w/1000/i/ecbd726a7e67a764fc2c74406e9fdd3ceeabe299fb0c3ba35e526fa6b9cadb6d/leaderboard.jpg" /> <img width="4168" height="2345" width_o="4168" height_o="2345" data-src="https://freight.cargo.site/t/original/i/bae75bbc86af73a09e4e69c52c84f0c67dde94625a109cc6ecefa132583d8339/website_en_2a.jpg" data-mid="220647331" border="0" alt="Fake gaming site" data-caption="Fake gaming site" src="https://freight.cargo.site/w/1000/i/bae75bbc86af73a09e4e69c52c84f0c67dde94625a109cc6ecefa132583d8339/website_en_2a.jpg" /> <img width="2703" height="1520" width_o="2703" height_o="1520" data-src="https://freight.cargo.site/t/original/i/4d950636e2021b724db5934a1b6dc64edafe2035cab0e8a6d87c4e51fda948dc/KoreanEMOJI.gif" data-mid="220647345" border="0" alt="Slapchop GIF" data-caption="Slapchop GIF" src="https://freight.cargo.site/w/1000/i/4d950636e2021b724db5934a1b6dc64edafe2035cab0e8a6d87c4e51fda948dc/KoreanEMOJI.gif" /> Agency:Droga5 Role:Associate Creative DirectorDirector: Dan DiFeliceTeam:Andrew Fergusson, Justin Pedone