I’m Louis-Philippe, LP for short.
An award-winning creative director with a background in art direction and design.
Across 20+ years at digital agencies, advertising agencies and tech companies in Montréal, London, San Francisco, New York and Los Angeles, I’ve pretty much done it all: TV, social content, OOH, activations, apps and more. But I’ve found that my skills and interests align best for briefs designed to live in popular culture, as I like to make things that make people talk.
And while I’ve led teams both big and small, I’m also never afraid of doing the work myself.
Back in New York, I also moonlit as a mediocre DJ, but I now live in LA where I’ve discovered the joy of being a new father and re-discovered the joy of tennis.
︎︎ Email
︎︎ LinkedIn
Experience
Freelance
Creative Director / Los Angeles2018-Now
Helping out brands and agencies throughout the US: 72andSunny, R/GA, Firstborn, Kettle, Mojo Supermarket, Swift, dotdotdash, WRTHY & The FADER.
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Airbnb
Creative Director (Contract)2026
In progress...
Apple
Creative Director / Los Angeles (Contract)2023-2024
Worked on creator campaigns for One and Pay, and a Snapchat AR filter for Arcade's Hello Kitty Island Adventure.
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Meta
Creative Director (Contract)2020-2022
Joined Creative X to work on Messenger’s first brand campaign and a few smaller campaigns for Instagram.
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Spotify
Creative Director / New York (Contract)2018-2019
Filled in for the Global Creative Director on paternity leave to lead creative for Artist and Label Marketing. Led 30+ album launch campaigns and activations, from billboards to launch events.
The FADER
Creative Director / New York2017-2018
Led the design department and worked on major campaigns for Sprite, Major League Soccer, Budweiser and Martell. I also oversaw work for the magazine, music label and FADER FORT.
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Freelance
ACD / New York2016-2017
Obtained my green card and decided to go freelance. Had the pleasure of working for Droga5, Kettle, Y&R, KBS, Chapter SF & Big Spaceship.
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AKQA
Senior Art Director ︎︎︎ACD / New York
2014-2016
Led the launch of Bank of Montréal’s new website and got the opportunity to work on the naming, branding and launch of Verizon’s go90 (RIP).
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Havas
ACD / New York2013-2014
Hired to push digital ideas for Schwab Trading Services. But also created spots for Reckitt Benckiser brands like Lysol and Finish.
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AKQA
Art Director / San Francisco2011-2013
Started working on Nike but ended up working on Audi. Also worked on digital campaigns for brands like YouTube and Jordan.
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R/GA
Senior Designer / London2010-2011
Designed the iPad app that helped Qatar win the 2022 FIFA World Cup bid. Also worked on multiple Nokia campaigns, a BNP Paribas tennis website, and a NikeiD campaign.
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Critical Mass
Senior Designer / London2009-2010
Launched Gucci’s digital flagship store and helped the agency on multiple pitches.
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Freelance
Senior Designer / Montréal2008-2009
Tested the world of freelance in Montréal before moving to London.
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Sid Lee
Designer / Montréal2005-2008
For my first real job, I designed microsites and websites for local brands but also global brands like Cirque du Soleil, Red Bull & Adidas.
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Awards
