LP Riel
Creative Director / Art
Los Angeles, CA

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LP Riel
Creative Director / Art
Los Angeles, CA
Adapt2Win Launch

Climate adaptation is chronically underfunded. So in the lead-up to COP30, we rallied 40 elite global athletes – from basketball players to ballet dancers  to big wave surfers – to urge world leaders to invest in it.

︎ Visit website

Agency: WRTHY
Year: 2025
MLS All-Star Week 2023
The stars aligned to bring it back to where it all started: Washington, D.C., home of D.C. United, the original MLS club. There, the biggest stars of MLS came together for an All-Star showdown against Arsenal FC.

Agency: The FADER/Cornerstone
Year: 2023
Budweiser Made in America Festival

Activation for Budweiser during Jay-Z’s Made in America Festival in Philly. We recreated a city block with a tattoo parlor, barbershop, flower shop, thrift store, bodega and bar for festival attendees.

Agency:
The FADER/Cornerstone

Year: 2018
go90 Promos


The main focus after the launch of go90 was to promote live content like the NBA, soccer and music concerts.

Agency: AKQA NY
Year: 2016
The Art of the Rap Logo
A collection of logos created for rappers, DJs and record labels over the last 40 years.

︎ Visit Tumblr

Year: 2014