LP Riel
Creative Director
Los Angeles, CA

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About
LP Riel
Creative Director
Los Angeles, CA
🏟️ MLS All-Star Week 2023
The stars are aligning to bring it back to where it all started. D.C. Home of DC UNITED, the original MLS club. The first club announced. The first dynasty. The flagship franchise.

The biggest stars of MLS are coming together in D.C. for an All-Star showdown vs Arsenal FC.

︎ 2023
Role:
Creative Director

Agency:
The FADER/Cornerstone
🟨 2 Chainz Mural
Mural created for 2 Chainz' latest album Rap Or Go To The League. It was inspired by the LP’s cover artwork featuring a makeshift milk crate basketball hoop.

︎ 2019
Role:
Creative Director

Agency:
Spotify

With:
Jill Menor & Bruno Luglio

Illustration:
ILOVEDUST
🚐 Khalid Free Spirit Live Stream
For Khalid’s newest album Free Spirit, we hosted Spotify’s first ever live stream event. Set against the backdrop of The Row’s rooftop in Downtown LA, over 300 of Khalid’s top Spotify fans enjoyed an exclusive concert.

︎ 2019
Role:
Creative Director

Agency:
Spotify

With:
Bob Dominguez & Ryan Lassi

Director:
Adán Langbaum
🍺 Budweiser Made in America Festival



Activation for Budweiser during Jay-Z’s Made in America Festival in Philly. We recreated a city block with a tattoo parlor, barbershop, flower shop, thrift store, bodega and bar for festival attendees.

︎ 2018
Role:
Creative Director

Agency:
The FADER/Cornerston

With:
Deron Millay
🥃 Martell Be Curious Print Ads
Today’s most free spirited makers are those who freestyle—so we froze the moment of these fleeting phrases and visualized them for Quavo and Jhené Aiko.

︎ 2018
Role:
Creative Director

Agency:
The FADER/Cornerstone

With:
Fati Jafri & Pablo A. Medina