LP Riel
Creative Director
Los Angeles, CA

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About
LP Riel
Creative Director
Los Angeles, CA
Adapt2Win Launch

Climate adaptation is chronically underfunded and continuously deprioritized. So in the lead-up to COP30, we rallied 40 elite athletes across 14 countries to call on world leaders to invest in it.

︎ Visit website

︎ 2025
Agency:
WRTHY

Role:
Creative Director
MLS All-Star Week 2023
The stars are aligning to bring it back to where it all started. D.C. Home of DC UNITED, the original MLS club. The first club announced. The first dynasty. The flagship franchise.

The biggest stars of MLS are coming together in D.C. for an All-Star showdown vs Arsenal FC.

︎ 2023
Agency:
The FADER/Cornerstone

Role:
Creative Director
Budweiser Made in America Festival



Activation for Budweiser during Jay-Z’s Made in America Festival in Philly. We recreated a city block with a tattoo parlor, barbershop, flower shop, thrift store, bodega and bar for festival attendees.

︎ 2018
Agency:
The FADER/Cornerstone

Role:
Creative Director

With:
Deron Millay
go90 Promos


The main focus after the launch of go90 was to promote live content like the NBA, soccer and music concerts.

︎ 2016
Agency:
AKQA NY

Role:
Associate Creative Director

Production Agency (NBA League Pass): Shotopop

Production Agency (Live Music & Soccer): Ataboy Studios
The Art of the Rap Logo
A collection of logos created for rappers, DJs and record labels over the last 40 years.

︎ Visit Tumblr

︎ 2014
Role:
Concept & Design