LP Riel
Creative Director
Los Angeles, CA

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About
LP Riel
Creative Director
Los Angeles, CA
 Pay Can I?

Showing the endless ways people can use Apple Pay.

People have a lot of questions about Apple Pay. So we got creators (and the most famous person in the entire world) to answer them.


Lirian Santos
MacFarlane Bros
Monique Yvonne Jones
Zach Woods



 One Family Style

Six subscriptions. One plan. For every kind of family.

We cast four creator families, each with their own style and vibe, to show how they enjoy and share all the subscriptions included in Apple One.

The Boyds
The McFarlands
The Woods
The Liangs  



 Arcade Hello Kitty Snapchat Lens

The first-ever filter that can only be unlocked by friendship.

To celebrate International Friendship Day, we built a Snapchat AR lens for Hello Kitty Island Adventure that only works when a friend is with you (human or furry).


Snapcode
Solo experience
Friend experience
World experience


Agency:
Apple

Role:
Creative Director