LP Riel
Creative Director
Los Angeles, CA

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About
LP Riel
Creative Director
Los Angeles, CA
๐Ÿ‘œ Gucci.com


The new Gucci.com is the first luxury digital flagship store. It was designed to welcome customers to the premiere, boutique experience of modern, sensual, Italian luxury online.

With a design language informed entirely by signature house elements featured in their archives and physical boutiques, it allows visitors to worship the brand online like they would in-store and inspire them to buy. 

๎‚๏ธŽ 2010
Role:
Senior Designer

Agency: 
Critical Mass London

With:
Ian Kerrigan, Timmy Stafford & Jen Vetterli