The new Gucci.com is the first luxury digital flagship store. It was designed to welcome customers to the premiere, boutique experience of modern, sensual, Italian luxury online.

With a design language informed entirely by signature house elements featured in their archives and physical boutiques, it allows visitors to worship the brand online like they would in-store and inspire them to buy. 

︎ 2010

Role Senior Designer
Agency Critical Mass London
With Ian Kerrigan, Timmy Stafford & Jen Vetterli