Helping teens be as good a friend to themselves as they are to others.
Instead of explaining what Instagram's well-being tools do, we showed teens what it feels like to use them. The campaign introduced Instagram's suite of well-being tools (including muting accounts, hiding like counts and blocking ) as empowered acts of self-care, not signs of weakness.
Hide Comments
Hide Like Counts
Mute Accounts
Share To Close Friends
Agency:
Meta
Director:
Jack Begert
Team:
Dan Alvarez, Maud Deitch, Erica Fahr Campbell, Johannes Leonardo
Meta
Director:
Jack Begert
Team:
Dan Alvarez, Maud Deitch, Erica Fahr Campbell, Johannes Leonardo