Be A Friend Like You

We created an online campaign that introduces teens to the idea that “You Need a Friend Like You” to take care of your well-being on Instagram. You know, like you’ve heard your therapist say: talk to yourself like you would talk to a friend.

︎ Credits
Agency: Facebook/Creative X
Director: Jack Begert
Team: Dan Alvarez, Maud Deitch, Erica Fahr Campbell, Johannes Leonardo