Helping teens be as good a friend to themselves as they are to others.
Instead of explaining what Instagram's well-being tools do, we showed teens what it feels like to use them.
The campaign introduced Instagram's suite of well-being tools (including muting accounts, hiding like counts and blocking ) as empowered acts of self-care, not signs of weakness.
Giving teens the power to curate their experience on the platform so it's more positive, more inspiring, and more them.
The campaign introduced Instagram's suite of well-being tools (including muting accounts, hiding like counts and blocking ) as empowered acts of self-care, not signs of weakness.
Giving teens the power to curate their experience on the platform so it's more positive, more inspiring, and more them.
Hide Comments
Hide Like Counts
Mute Accounts
Share To Close Friends
Agency:
Meta
Director:
Jack Begert
Team:
Dan Alvarez, Maud Deitch, Erica Fahr Campbell, Johannes Leonardo
Meta
Director:
Jack Begert
Team:
Dan Alvarez, Maud Deitch, Erica Fahr Campbell, Johannes Leonardo