Celebrating Hispanic Heritage Month with a genre-defying banger.
We brought together six rising Latin artists (each with a totally different sound, style, and identity) to create an original song and video.
The result is "Somos Limitless," a joyful anthem about the joy of showing up authentically and embracing a multicultural identity. From the lyrics to the track (produced by the iconic Sky Rompiendo) to the styling and the video shot in Miami and directed by Kristian Mercado, every element was created collaboratively by the artists themselves.
The campaign resonated far beyond the platform, earning coverage on Remezcla, Mitu, HOLA!, and iHeart, and racking up 20M+ views and 55M media impressions.
The result is "Somos Limitless," a joyful anthem about the joy of showing up authentically and embracing a multicultural identity. From the lyrics to the track (produced by the iconic Sky Rompiendo) to the styling and the video shot in Miami and directed by Kristian Mercado, every element was created collaboratively by the artists themselves.
The campaign resonated far beyond the platform, earning coverage on Remezcla, Mitu, HOLA!, and iHeart, and racking up 20M+ views and 55M media impressions.
Song/Music Video
Ads/Teasers
IG Reels Remixes
We then invited creators to jump on the track using the newly released Remix feature on Instagram.
@louiemcfly
@esty
@babiboibitch
@originalsosa
@itsniabitchh
@3lkiller
@sowalanis
@crizoulex
Agency:
Meta
Director:
Kristian Mercado
Team:
Dan Alvarez, Enrique Mosqueda, Willie Ip
Meta
Director:
Kristian Mercado
Team:
Dan Alvarez, Enrique Mosqueda, Willie Ip