A mobile experience that lets fans throw alley-oops to Blake Griffin.
For the launch of the Jordan Super.Fly 2, we let fans throw an alley-oop to Blake Griffin from anywhere in the world.
The launch film racked up 1.5 million views and fans submitted over 2,000 videos. Entries came in from celebs like Mark Wahlberg, Cedric the Entertainer and Macklemore. The digital campaign also included display, an interview with Blake and a product video shot with Bot and Dolly.
The launch film racked up 1.5 million views and fans submitted over 2,000 videos. Entries came in from celebs like Mark Wahlberg, Cedric the Entertainer and Macklemore. The digital campaign also included display, an interview with Blake and a product video shot with Bot and Dolly.
Celebrity Videos
Trinidad Jame$
Diplo
Cedric The Entertainer
Macklemore
Submissions
Mobile Experience
Super.Fly 2 Shoe Demo
Blake Griffin Interview
Agency:
AKQA San Francisco
Role:
Art Director
Director:
Stacy Wall
Team:
Neil Robinson, Gabe Johnson
AKQA San Francisco
Role:
Art Director
Director:
Stacy Wall
Team:
Neil Robinson, Gabe Johnson