The first-ever brand campaign for Messenger.
Closeness isn't where we are, it's how we feel. And in a world full of things that keep us apart, Messenger can make us feel together, even when we can't be together.
So instead of telling people what closeness is, we decided to show them what it feels like. The campaign exceeded delivery goals across all channels, surpassing 4 billion impressions.
So instead of telling people what closeness is, we decided to show them what it feels like. The campaign exceeded delivery goals across all channels, surpassing 4 billion impressions.
Laundrooftop
Bathbreakroom
Libredroom
Awards:
︎︎ The Shorty Awards (Use of Facebook)
︎︎ The Shorty Awards (Multi-plaform campaign)
Press:
︎ Adweek
︎︎ The Shorty Awards (Use of Facebook)
︎︎ The Shorty Awards (Multi-plaform campaign)
Press:
︎ Adweek
Agency:
Meta
Director:
Daniel Askill
Team:
Dan Alvarez, Sharon Kaye, Tom Francesconi, Mustafa Ulker, Andy Hekimian, Josh George
Meta
Director:
Daniel Askill
Team:
Dan Alvarez, Sharon Kaye, Tom Francesconi, Mustafa Ulker, Andy Hekimian, Josh George