That Close

Closeness isn’t where we are, it’s how we feel. And in a world full of things that keep us apart, Messenger can make us feel together, even when we can’t be together.

It’s not every day that you get to create the first ever brand campaign for the third-most downloaded app in the world. So instead of telling people what closeness is, we decided to show them what it feels like.

Agency: Facebook/Creative X
Director: Daniel Askill
Team: Dan Alvarez, Sharon Kaye, Tom Francesconi, Mustafa Ulker, Andy Hekimian, Josh George