LP Riel
Creative Director
Los Angeles, CA

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About
LP Riel
Creative Director
Los Angeles, CA
Peloton Tread
Reimagine Your Run

Spring/Summer campaign for the Peloton Tread, the ultimate total body workout experience at home. Over four shoot days, we created over 150 unique assets including OTT videos, YouTube bumpers, Instagram stories, Facebook carousels, display and native ads.


Videos






Run. Lift. Sweat. Stretch. Reimagine your training with the Peloton Tread.



Stills




Transform your training with access to strength, running and cardio classes on and off the Peloton Tread.




New, captivating live classes every day. Transform your training with the Peloton Tread.


Role:
Creative Director

Agency:
Firstborn

Director:
Alexander Hankoff

Photographer:
Aaron Smith

Team:
Gradwell Sears, Joey McRobert, Caroline Noebels, Rielly Dunn