Peloton Tread

Reimagine Your Run

Spring/Summer campaign for the Peloton Tread, the ultimate total body workout experience at home. Over four shoot days, we created over 150 unique assets including OTT videos, YouTube bumpers, Instagram stories, Facebook carousels, display and native ads.


Run. Lift. Sweat. Stretch. Reimagine your training with the Peloton Tread.


Transform your training with access to strength, running and cardio classes on and off the Peloton Tread.

New, captivating live classes every day. Transform your training with the Peloton Tread.

Role: Creative Director
Agency: Firstborn
Director: Alexander Hankoff
Photographer: Aaron Smith
Team: Gradwell Sears, Joey McRobert, Caroline Noebels, Rielly Dunn