A flexible campaign built to reach every kind of runner.
Spring/Summer campaign for the ultimate total body workout experience at home. Over four shoot days, we created over 150 unique assets including OTT videos, YouTube bumpers, Instagram stories, Facebook carousels, display and native ads.
Videos

Run. Lift. Sweat. Stretch. Reimagine your training with the Peloton Tread.
Stills

Transform your training with access to strength, running and cardio classes on and off the Peloton Tread.

New, captivating live classes every day. Transform your training with the Peloton Tread.
Agency:
Firstborn
Role:
Creative Director
Director:
Alexander Hankoff
Photographer:
Aaron Smith
Team:
Gradwell Sears, Joey McRobert, Caroline Noebels, Rielly Dunn
Firstborn
Role:
Creative Director
Director:
Alexander Hankoff
Photographer:
Aaron Smith
Team:
Gradwell Sears, Joey McRobert, Caroline Noebels, Rielly Dunn