A flexible campaign built to reach every kind of runner.
The Peloton Tread is the ultimate total body workout experience with something for everyone. So for this campaign, we built a content system designed to speak to as many audiences as possible.
Over four shoot days, we delivered 150+ tailored assets across OTT, YouTube, Instagram, Facebook, display, and native. Each one crafted to showcase a different side of the product.
Over four shoot days, we delivered 150+ tailored assets across OTT, YouTube, Instagram, Facebook, display, and native. Each one crafted to showcase a different side of the product.
Videos
Run. Lift. Sweat. Stretch. Reimagine your training with the Peloton Tread.
Stills
Transform your training with access to strength, running and cardio classes on and off the Peloton Tread.
New, captivating live classes every day. Transform your training with the Peloton Tread.
Role:
Creative Director
Agency:
Firstborn
Director:
Alexander Hankoff
Photographer:
Aaron Smith
Team:
Gradwell Sears, Joey McRobert, Caroline Noebels, Rielly Dunn
Creative Director
Agency:
Firstborn
Director:
Alexander Hankoff
Photographer:
Aaron Smith
Team:
Gradwell Sears, Joey McRobert, Caroline Noebels, Rielly Dunn