LP Riel
Creative Director / Art
Los Angeles, CA

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LP Riel
Creative Director / Art
Los Angeles, CA
Peloton Tread Reimagine Your Run

A flexible campaign built to reach every kind of runner.

Spring/Summer campaign for the ultimate total body workout experience at home. Over four shoot days, we created over 150 unique assets including OTT videos, YouTube bumpers, Instagram stories, Facebook carousels, display and native ads.


Videos






Run. Lift. Sweat. Stretch. Reimagine your training with the Peloton Tread.



Stills




Transform your training with access to strength, running and cardio classes on and off the Peloton Tread.




New, captivating live classes every day. Transform your training with the Peloton Tread.


Agency:
Firstborn

Role:
Creative Director

Director:
Alexander Hankoff

Photographer:
Aaron Smith

Team:
Gradwell Sears, Joey McRobert, Caroline Noebels, Rielly Dunn