We invited teenagers across Canada to get creative and come up with the next big Red Bull sponsored event.

For the pre-launch, brand ambassadors gave out t-shirts with our fake websites' urls in high schools and colleges. All our fake websites directed to a Red Bull Next countdown page.

Then for the launch, the teens were asked to create and promote their event ideas using social networks. The event with the most votes would get organized by Red Bull in their city.

︎ 2007

Role Designer
Agency Sid Lee Montréal
With Jean-François Dumais, Jessica Ghersi & Achim Brauweiler