Bringing Bad Bunny’s all-seeing eye to life.
Bad Bunny's third eye became one of his most iconic fashion moments. So to celebrate the launch of his debut album X 100pre on Spotify, we made it real.
El Ojo, an interactive oracle built around the album, lets fans ask Bad Bunny's all-seeing eye any question and see what wisdom it has for you. Bilingual in English, Spanish, and Spanglish, it was as eccentric and charming as Bad Bunny himself.
(website offline)
El Ojo, an interactive oracle built around the album, lets fans ask Bad Bunny's all-seeing eye any question and see what wisdom it has for you. Bilingual in English, Spanish, and Spanglish, it was as eccentric and charming as Bad Bunny himself.
(website offline)






Press:
︎ The FADER
︎ The FADER
Agency:
Spotify
Role:
Creative Director
Production Agency:
Media.Monks
Team:
Shannon Ross, Kenia Perez, Will Oswin
Spotify
Role:
Creative Director
Production Agency:
Media.Monks
Team:
Shannon Ross, Kenia Perez, Will Oswin