LP Riel
Creative Director / Art
Los Angeles, CA

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LP Riel
Creative Director / Art
Los Angeles, CA
Sprite That’s the Mix

Turning a McDonald's product launch into a cultural moment.

We dropped a track, music video and capsule collection to celebrate a new Sprite flavor exclusive to McDonald's. We brought it to life by partnering with KYLE, Brick and Joe Freshgoods. We got over 1 billion impressions with no traditional media spend. 









Agency:
The FADER/Cornerstone

Role:
Creative Director

Director:
Morgan Harary

Team:
Trevor Eld, Steve Caputo, Jill Menor, Courtney Kuhlman, Tommy Korad
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