LP Riel
Creative Director
Los Angeles, CA

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About
LP Riel
Creative Director
Los Angeles, CA
go90 Launch
Watch, Cut & Share All the Awesome.

go90 is a social entertainment platform that was launched by Verizon in October 2015 as the go-to destination for watching live sports, music concerts, brand new originals, and TV shows.


Wild Posting




Murals



OOH & Station Dominations






Bumpers



TV



Content Partnerships





Takeovers & Banners
During launch week, we had around 10 takeovers promoting the launch of go90. We were on Twitch, Vice, Bleacher Report, Yahoo, YouTube, etc. After that, we started promoting specific shows.





Tablet Box for Influencers
We sent these mysterious boxes to Kanye West, Chrissy Teigen and 50 other influencers. The boxes had tablets with go90 pre-installed. These were sent 2 weeks before the official launch.





Ident
We created pre-roll and post-roll animations to promote go90 shows. Multiple versions were created so go90 and their multiple partners could pick and choose. Here's an example:




Mascots
Hands down, the best part of the go90 launch.




Merch
We also created merch that Verizon could use for events and to give to their employees.




Role:
Associate Creative Director

Agency:
AKQA New York

Studio Photography:
David Brandon Geeting

Team:
Kevin Hughes, Todd Lemon, Mindy Hoblack, Ken Liu, Marin Dearie, Fernando Rosales