Introducing Verizon's new mobile video platform.
go90 was Verizon's mobile-first streaming platform built for a generation that watches more videos on their phones than on TV. Think Netflix meets YouTube, with a social layer that lets you cut and share clips with friends.
The integrated launch campaign included broadcast, social, print, and heavy OOH. It drove over half a million registrations in the first 90 days.
The integrated launch campaign included broadcast, social, print, and heavy OOH. It drove over half a million registrations in the first 90 days.
Wild Posting
Murals
OOH & Station Dominations
Bumpers
TV
Content Partnerships
Takeovers & Banners
During launch week, we had around 10 takeovers promoting the launch of go90. We were on Twitch, Vice, Bleacher Report, Yahoo, YouTube, etc. After that, we started promoting specific shows.
Tablet Box for Influencers
We sent these mysterious boxes to Kanye West, Chrissy Teigen and 50 other influencers. The boxes had tablets with go90 pre-installed. These were sent 2 weeks before the official launch.
Ident
We created pre-roll and post-roll animations to promote go90 shows. Multiple versions were created so go90 and their multiple partners could pick and choose. Here's an example:
Mascots
Hands down, the best part of the go90 launch.
Merch
We also created merch that Verizon could use for events and to give to their employees.
Agency:
AKQA New York
Role:
Associate Creative Director
Studio Photography:
David Brandon Geeting
Team:
Kevin Hughes, Todd Lemon, Mindy Hoblack, Ken Liu, Marin Dearie, Fernando Rosales
AKQA New York
Role:
Associate Creative Director
Studio Photography:
David Brandon Geeting
Team:
Kevin Hughes, Todd Lemon, Mindy Hoblack, Ken Liu, Marin Dearie, Fernando Rosales